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Lizzy Painter

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Lizzy Painter

VP, Growth Marketing

Background

Lizzy Painter is a results-driven marketing executive with 15 years of experience leading successful go-to-market functions. With 8+ years specializing in contract lifecycle management (CLM), she has a keen eye for cultivating market presence through powerful messaging that sparks interest and drives demand. As the Vice President of Growth Marketing at Malbek, she leads the demand generation, account-based marketing, and corporate branding functions to empower enterprise businesses through AI-powered contract lifecycle management.

Before joining Malbek, Lizzy served as Director, Marketing at Motility Software, a specialty dealer management software (DMS) provider. In this role, she spearheaded a wide-range of marketing efforts across all functions. In this role, she drove significant growth and expanded the company’s market presence by understanding and anticipating customer needs.

Lizzy’s career also includes a successful tenure at Conga, a global leader in CLM and Revenue Management within the Salesforce ecosystem. In various leadership roles, she focused on corporate branding, demand generation, product marketing, event strategy, and customer marketing, helping to drive the company’s growth and establish it as a trusted, global brand. Lizzy is known for her ability to adapt while blending creative and analytical thinking for measurable results.

Education
  • University of Central Florida - Bachelor of Arts (BA) in Digital Media
Awards
  • Adapt to Win Award - 2017
Professional - Membership
  • Product Marketing Alliance, Pragmatic Institute

Published works

Blog posts

CLM implementation
Blog

CLM Implementation – How to Set Up Your CLM Fast & Easy

Contract Lifecycle Management (CLM) implementation is the process of deploying a CLM solution (or upgrading the existing one) to manage an organization’s end-to-end contract processes. This involves configuring the software to meet the company’s specific needs, migrating existing contracts, integrating with other systems, and training users. Implementing a contract management system is crucial for streamlining

what is a clinical trial agreement
Blog

Clinical Trial Agreement (CTA) – How Can a CLM Help to Do it Right?

Clinical Trial Agreements (CTA meaning medical agreements and not Call-To-Action, which is an often used marketing term) are fundamental to the successful execution of medical research. These legally binding documents serve as the cornerstone for collaboration between sponsors, research institutions, and investigators. CTAs, also known as Clinical Study Agreements (CSAs), outline the terms and conditions

contract performance management
Blog

Contract Management KPIs – Measure Contract Lifecycle Management Performance

According to data collected by World Commerce & Contracting, effective contract development and management has the potential to save companies an impressive 9% of their annual revenue on average. However, despite this significant opportunity for improvement, many organizations continue to experience value leakage years later. This persistent issue highlights the critical importance of implementing and

Related webinars, videos & podcasts from Lizzy Painter

Other media appearances