Press Kit
Malbek Brand
Malbek’s brand sweet spot is the intersection of technology and trust.
Logo and Brand assets
The Malbek logo symbolizes our three brand pillars: empathy, transparency, and innovation, in the form of a stylized letter “M”. The form of the pillars was inspired by a rack of files viewed in perspective, representing the contracts industry. The Malbek Mark is also an ambigram, which means you get the same result upside down, further symbolizing the honesty and transparency that we stand for. Here you can access the official variations of the logo that may be used as representations of the Malbek brand.
Tagline
LOVE YOUR CLM is Malbek’s tagline, which reflects the strong bond we forge with our clients and the passion and commitment we pour into our product. The design should be used as shown and not be altered in any shape or form. It can be used in one color or in two applying a color variation just in the Tagline Heart only with the combinations shown.
The Malbek fonts
Malbek combines two main fonts for branding and marketing purposes. Poppins can be found in the Adobe Font Suite and the Google Fonts Suite. Le Monde Livre can be found in the Adobe Font Suite.
For cross-platform needs like email, Word documents, Powerpoint presentations, etc, please use Georgia for titles and Century Gothic for body and content.
The Malbek colors
Primary Malbek Wine colors are the dominant colors throughout any design. They may be used as background colors and will mostly be paired with white text. Secondary Teal colors are used as a counter-point to the primary colors. Malbek Gold is to be used sparingly as an accent only. Neutral grays may be used as background, divider colors, and variations.
Primary Colors
Malbek Dark Wine
#31002F
rgb(49, 0, 47)
cmyk(0, 1, 0.04, 0.81)
pms 518 C
Dark Wine 80
#5A3359
Dark Wine 60
#836682
Dark Wine 40
#AD99AC
Dark Wine 20
#D6CCD5
Malbek Light Wine
#71226A
rgb(113, 34, 106)
cmyk(0, 0.7, 0.06, 0.56)
pms 683 C
Light Wine 80
#8D4E89
Light Wine 60
#AA7AA6
Light Wine 40
#C6A7C3
Light Wine 20
#E3D3E1
Secondary Colors
Malbek Light Teal
#5FC7CC
rgb(95, 199, 204)
cmyk(0.53, 0.02, 0, 0.2)
pms 637 C
Teal 80
#7ED1D5
Teal 60
#9EDDE0
Teal 40
#BFE9EA
Teal 20
#DFF4F5
Malbek Dark Teal
#07717d
rgb(7,113,125)
cmyk(89,41,43,12)
pms 7714C
Dark Teal 80
#358D97
Dark Teal 60
#68A9B1
Dark Teal 40
#9AC6CB
Dark Teal 20
#CDE2E5
Accent Colors
Malbek Gold
#FDB827
rgb(253,184,39)
cmyk(0,31,95,0)
pms 1235C
Malbek Gold 80
#FDC54F
Malbek Gold 60
#FDD47B
Malbek Gold 40
#FEE2A7
Malbek Gold 20
#FEF1D3
Neutral Colors
Dark Grey
#55434E
rgb(85, 67, 78)
cmyk(56,64,45,43)
pms 7437C
Dark Grey 80
#776971
Dark Grey 60
#998E95
Dark Grey 40
#BBB4B8
Dark Grey 20
#DDD9DC
Light Grey
#969194
rgb(150, 145, 148)
cmyk(0, 0.03, 0.01, 0.41)
pms 7 C
Light Grey 80
#AAA6A9
Light Grey 60
#BFBCBE
Light Grey 40
#D5D3D4
Light Grey 20
#EAE9E9
Photos & Backgrounds
The Malbek background textures are inspired in the liquid nature of wine. You may use these for added texture and depth, both as full or partial backgrounds. Solid backgrounds in the brand colors are accepted, as well as the pattern variations. Photos should be used for stylistic inspiration.
By using the Malbek marks, you agree to follow these guidelines as well as our terms of service and all our rules and policies. Malbek reserves the right to cancel, modify or change the permission in these guidelines at any time at its sole discretion.